Japan Sign Design Award (as known as SDA Award) sponsored by Japan Sign Design Association (SDA) was established in 1966 for the purpose of promoting and educating the public about the sign design through presentation of signature design works to the wide society and it continues to be the only award program for sign design in Japan.
Sign Design is the creative act of arranging and shaping “information to be conveyed to people” in order to make the increasingly complex environment around us more comprehensible and attractive. Sign design is positioned as information that is indispensable for communication, and its design is expanding in a diverse range of ways. SDA’s mission is to evaluate high quality sign design through the selection of the Japan Sign Design Award, to share the value and role of sign design with as many people as possible, and to contribute to social activities. We look forward to your active participation.
Monday, April 1, 2024 to Friday, May 31 closes at 24:00 JST
Primary selection
Thursday, June 6, 2024 to Thursday, June 13 Web-based screening
Secondary selection
Monday, June 24, 2024
Final Review, SDA Contribution Award Review
Saturday, July 6, 2024 in Tokyo
Award Announcement
Early September 2024
Award Ceremony
Wednesday, December 4, 2024 in Tokyo
Publication in the Yearbook and Panel Exhibition Tour
Starting December 2024
Eligibility for Application
Signs completed in the year from May 1, 2023 to April 30, 2024.
Awards
Japan SDA Grand Prize – Minister of Economy, Trade and Industry Award (Provisional): 1 winner (Certificate and trophy) SDA Award Gold Prize: 4 winners (Certificate and trophy) SDA Award Silver Prize: 15 winners (Certificate and trophy) SDA Award Bronze Prize: 30 winners (Certificate) SDA Award Finalists: 100 winners (Certificate) SDA Award Jury Selection: 7 winners (Certificate and trophy) SDA Contribution Award – Chairman of Japan Institute of Design Promotion Award: maximum 2 winners (Certificate) Number of the Grand Prize, Gold Prize, Silver Prize, Bronze Prize and selected entries will be determined by the final judging panel.
Jury
Jury President
Takeuchi Makoto President, Takeuchi Design Inc. President, Japan Sign Design Association
Born in Okayama Prefecture in 1961. Specializing in information and environmental design, he has designed signs for public facilities, major complexes, and railroad facilities, and has been involved in the formulation of outdoor advertising guidelines in various regions. He is a lecturer at the Toyo Institute of Art and Design, a landscape and community planning consultant for Shinjuku City, and a first-class registered architect. Representative works include “Shibuya Sign Project”, “Akasaka Sacas”, “Fujiya Hotel”, and “Makita General Hospital”. He has won many awards, including the SDA Grand Prize, Minister of Economy, Trade and Industry Award, and the General Press IJP Visual and Advertising Award (Grand Prize). Director of the Kukan Design Organization.
SDA Jury: Juries of selected SDA members (In alphabetical order, titles omitted)
Watanabe Taro Representative, Emotional Space Design Inc. Art Director Vice President, Japan Sign Design Association
Born in Tokyo in 1964. Graduated from Tama Art University in 1991 with a degree in graphic design, and established Emotional Space Design Inc. in 1998. He has collaborated with leading Japanese architects and lighting designers on numerous space design projects, and has received numerous awards including the SDA Award, Good Design Award, and other design awards, including the Grand Prize, Gold Award, and Silver Award. His main areas of expertise include environmental graphics and signage design, including color planning, and visual identity design for the revitalization of companies and facilities. He is a board member of the Kukan Design Organization and a part-time lecturer at Joshibi University of Art and Design.
YAMADA KOZO Representative, Tsukikage Design Consulting Design Consultant Vice President, Japan Sign Design Association
YAMADA KOZO
Representative, Tsukikage Design Consulting Design Consultant Vice President, Japan Sign Design Association
Born in 1954 in Aichi Prefecture. Graduated from Aichi Prefectural University of Fine Arts and Music. Joined GK Industrial Design Institute (now GK Design Group) in 1979, and became president of GK-DSH, a joint venture between GK and Mazda, and president of GK Design Organization (GK Design Group headquarters) in 2012. After serving as Senior Advisor, he has been in his current position since 2021. He is convinced that design is “imagination” to go back and forth between the past and the future, and “aesthetic sense” to change society. He is a board member of the Kukan Design Organization and a fellow judge of the Japan Institute of Design Promotion (G-Mark).
Takeyama Ryozo Director and Vice President, University of Toyama Executive Director, Japan Sign Design Association
Born in Osaka in 1956. After graduating from Kyoto City University of Arts, he managed a design office and engaged in education and research at the university since 1997. He specializes in “sign design” and is practically involved in outdoor advertisements and landscape formation, which are becoming an issue in various regions, as well as value creation in local cities. He is the editor-in-chief of “signs” magazine, which specializes in sign design.
Born in Aichi Prefecture in 1954, he established Hiromura Design Office in 1988. Focusing on graphic design, he has been involved in CI and VI planning and signage design for art museums, commercial and educational facilities. Major works include art direction for Sumida Aquarium, 9h Nine Hours, the National Taichung Theater, Artizon Museum, Ishikawa Prefectural Library, Nagoya Zokei University, Sogo & Seibu, and Loft. He was involved in the development and designed the Tokyo 2020 sports pictogram.
Miyazaki Kei Representative Director, KMD Inc. Creative Director
Major signage projects and awards: Nakaya Nakahara Memorial Hall, Tokyo International Forum, Dentsu Headquarters Building, Aoyama Gakuin University Sagamihara Campus, Kyoto National Museum, Taiwan Hakka Culture Development Center, Shin Yamaguchi Station Station Square, Nagano Prefectural Museum of Art, etc. SDA Grand Prize, METI Minister Prize, GD Prize, Red Dot Award, IIID Award. Author of “Experiencing Sign Design” (Rikuyosha). Visiting professor at Maebashi Institute of Technology.
Regional jury(Primary screening only)
Director (Representative Secretary) from each region (Hokkaido, Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, Kyushu, and Okinawa) and one SDA Award Selection Committee member from each region, nominated by regional representative secretary.
Secondary Selection Commissioned Jury (Tentative) (In no particular order, titles omitted)
Co-founded Kontrapunkt in 1985. Teaches at the Royal Academy of Fine Arts. Winner of more than 20 Danish Design Awards. He has worked on visual identities for Danish ministries and national brands such as “Carlsberg” and “LEGO”. He has been a visiting professor at Musashino Art University and has a strong connection with Japan. He has designed brands for DNP, a leading Japanese printing company, TASAKI, a luxury jewelry brand, and Andersen, a famous bakery originating in Japan, and has also worked on the rebranding of Mitsubishi Motors Corporation and DENSO.
After winning the Grand Prix twice in the world’s leading European typeface design contest, he has been in his current position since 2001 and lives in Germany. His main responsibilities include typeface design production supervision, quality inspection, and planning of new typefaces. He also collaborates with renowned type designers Hermann Zapf and Adrian Frutiger on typeface production. He is the author of several books on European typeface design and how to present textual information on signs, has given numerous lectures on all aspects of typeface design, and has served on the jury of several international competitions.
Born in 1949, Naoki Iijima graduated from Musashino Art University in 1973 and worked at Super Potato led by Takashi Sugimoto on “Bar Radio” and “MUJI Aoyama” before establishing his own design office in 1985. He has worked on a wide range of space design projects including “Juzo Itami Residence,” “5S New York,” “PMO,” “Kogakuin University Learning Commons,” and “STONES,” etc. He was President of the Japan Commercial Environment Design Association from 2004-2014 and Professor at the School of Architecture, Kogakuin University from 2011-2016. He is the author of “casuisutica Naoki Iijima Works 1985-2010.”
She has designed many spaces for children, including “Fuji Kindergarten,” which was selected as the best school in the world by the OECD and UNESCO, and received the Global Award for Sustainable Architecture from UNESCO in 2017. In Japan, he has received the Architectural Institute of Japan Award, the Japan Institute of Architects Award, the Good Design Gold Award, and the Society for Children’s Environment Award. His publications include “Takaharu Tezuka + Yui Tezuka Architectural Catalogue 1 – 3.” He is a part-time lecturer at Toyo University, a part-time lecturer at the University of Tokyo, and a visiting professor at the University of California, Berkeley (2006).
Born in Chiba, Japan in 1966, he graduated from the School of Political Science and Economics at Waseda University in 1989, and joined Nikkei Business Publications, Inc. After working at Nikkei Business, Nikkei Restaurant, Nikkei Venture (now Nikkei Top Leader), Nikkei Information Strategy, and Nikkei Ecology, he joined the Nikkei Design Editorial Department in 2011. Served as the editor-in-chief of Nikkei Design from October 2016 to March 2023. Concurrently served as the deputy editor-in-chief of Nikkei Cross Trend from April 2018.
He has conducted experimental self-driven research projects that re-established existing frameworks, and has presented and been invited to exhibit at museums and design exhibitions in Japan and abroad. Using the results of their research as a starting point, they have fulfilled various projects “creating other possibilities” with variety of clients. Winner of numerous national and international design awards, he was listed as the Emerging Designers of the Year at Dezeen Awards 2019 (UK). Exhibition director of 21_21 DESIGN SIGHT exhibition “Material, or “
Screening Dates
Primary Selection
Web-based screening
Thursday, June 6, 2024 to Thursday, June 13
Secondary Selection
Secondary Selection Meeting
Monday, June 24, 2024
Final Selection
Final Review Session
Saturday, July 6, 2024 in Tokyo
Selection Criteria
Sociality
Evaluation of the social significance and the effect of the project, such as the harmony with surrounding landscape or environment, and sustainability.
Informativeness
Evaluation of the work if it properly conveys the originator’s intention and provides appropriate communication.
Innovativeness
Evaluation of the work whether there is an unprecedented approach in the idea, the construction or the process.
Aesthetics
Evaluation of the beauty in the form, the material selection and the expression.
*In addition to the 4 items above, the entries should include safety into consideration.
Application Fee
Application fee is ¥11,000 (¥10,000 + consumption tax ¥1,000) for each entry. The application fee includes the examination fee for design concept and two image data. If you wish to submit more than one image data, additional examination fee of ¥1,650 (¥1,500 + consumption tax ¥150) is required for each additional image. If you wish to submit video data, an additional examination fee of ¥16,500 (¥15,000 + consumption tax ¥1,500) is required for each entry.
Publication in the Yearbook
The yearbook, “Annual of Spatial Design in Japan 2025 – Display, Sign and Commercial Environment” containing the works of award winners and the finalists will be published in December 2024 (scheduled) . The yearbook will be edited by Rikuyosha Inc. and the Yearbook Publication Committee formed by the members of the Kukan Design Organization, namely Japan Sign Design Association (SDA), The Japan Design Space Association (DSA) and Japan Commercial Environmental Design Association (JCD), and published by Rikuyosha Inc.
Ministry of Economy, Trade and Industry Japan Institute of Design Promotion The Japan Chamber of Commerce and Industry Nikkei Inc. Federation of Japan Out-door Advertising Associations Japan Design Space Association
Nippon Display Federation Japan Commercial Environmental Design Association Japan Sign Association Japanese Technical Organization for Commercial Spaces Japan Promotional Marketing Institute Inc.
Japan Advertising Federation Japan Advertisers Association Inc. Japan Graphic Design Association Inc. Japan Typography Association Japan Industrial Design Association (In no particular order)