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The 57th SDA Award.

Japan Sign Design Award (as known as SDA Award) sponsored by Japan Sign Design Association (SDA) was established in 1966 for the purpose of promoting and educating the public about the sign design through presentation of signature design works to the wide society and it continues to be the only award program for sign design in Japan.
Sign Design is the creative act of arranging and shaping “information to be conveyed to people” in order to make the increasingly complex environment around us more comprehensible and attractive. Sign design is positioned as information that is indispensable for communication, and its design is expanding in a diverse range of ways. SDA’s mission is to evaluate high quality sign design through the selection of the Japan Sign Design Award, to share the value and role of sign design with as many people as possible, and to contribute to social activities. We look forward to your active participation.

The 57th Japan Sign Design Award Application Information

Please be sure to download and read the Application Information.

Deadline for Application

Wednesday, May 31, 2023 24:00 JST

Annual schedule (currently reorganizing)

*The following is the initial schedule.
Application Period
Saturday, April 1, 2023 to Wednesday, May 31 closes at 24:00 JST
Primary selection
Monday, June 5, 2023 to Tuesday, June 13 Web-based screening
Secondary selection
Monday, June 19, 2023 Online Screening Session
Final Review
Saturday, July 1, 2023 Scheduled to be held in Tokyo
Award Announcement
Early September 2023
Award Ceremony
Thursday, November 30, 2023
Publication in the Yearbook and Panel Exhibition Tour
Starting December 2023

Eligibility for Application

Signs completed in the year from May 1, 2022 to April 30, 2023.


Japan SDA Grand Prize – Minister of Economy, Trade and Industry Award (Provisional): 1 winner (Certificate and trophy)
SDA Award Gold Prize: 4 winners (Certificate and trophy)
SDA Award Silver Prize: 15 winners (Certificate and trophy)
SDA Award Bronze Prize: 30 winners (Certificate)
SDA Award Finalists: 100 winners (Certificate)
SDA Award Jury Selection: 7 winners (Certificate and trophy)
SDA Contribution Award – Chairman of Japan Institute of Design Promotion Award: maximum 2 winners (Certificate)
Number of the Grand Prize, Gold Prize, Silver Prize, Bronze Prize and selected entries will be determined by the final judging panel.


Jury President
Takeuchi Makoto
President, Takeuchi Design Inc.
President, Japan Sign Design Association
SDA Jury: Juries of selected SDA members (In alphabetical order, titles omitted)
Watanabe Taro
Representative, Emotional Space Design Inc.
Art Director
Vice President, Japan Sign Design Association
Representative, Tsukikage Design Consulting
Design Consultant
Vice President, Japan Sign Design Association
Takeyama Ryozo
Director and Vice President, University of Toyama
Executive Director, Japan Sign Design Association
Hiromura Masaaki
President, Hiromura Design Office
Graphic Designer
Miyazaki Kei
Representative Director, KMD Inc.
Creative Director
Regional jury(Primary screening only)
Director (Representative Secretary) from each region (Hokkaido, Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, Kyushu, and Okinawa) and one SDA Award Selection Committee member from each region, nominated by regional representative secretary.
Secondary Selection Commissioned Jury (Tentative) (In no particular order, titles omitted)
Director, Design Policy Office, Commerce and Service Group, Ministry of Economy, Trade and Industry
Bo Linnemann
Partner and Chairman of Kontrapunkt Japan
Creative Director
Kobayashi Akira
Monotype KK
Creative Director
Iijima Naoki
Iijima Design
Interior Designer
Tachikawa Eisuke
Representative of NOSIGNER
Evolutional Creativity Inventor
Design Strategist
Tezuka Yui
Representative Director, Tezuka Architects
Hanazawa Yuji
Editorial board member, Nikkei Design

Screening Dates

Primary Selection

Web-based screening
Monday, June 5, 2023 to Tuesday, June 13

Secondary Selection

Secondary Selection Meeting
June 19, 2023
Online Screening Session

Finmal Selection

Final Review Session
July 1, 2022
Scheduled to be held in Tokyo

Selection Criteria


Evaluation of the social significance and the effect of the project, such as the harmony with surrounding landscape or environment, and sustainability.


Evaluation of the work if it properly conveys the originator’s intention and provides appropriate communication.


Evaluation of the work whether there is an unprecedented approach in the idea, the construction or the process.


Evaluation of the beauty in the form, the material selection and the expression.

Application Fee

Application fee is ¥8,000 for each entry. The application fee includes the examination fee for design concept and one image data. If you wish to submit more than one image data, additional examination fee of ¥1,500 is required for each additional image. If you wish to submit video data, an additional examination fee of ¥15,000 is required for each entry.

Publication in the Yearbook

The yearbook, “Annual of Spatial Design in Japan 2024 – Display, Sign and Commercial Environment” containing the works of award winners and the finalists will be published in December 2023 (scheduled) . The yearbook will be edited by Rikuyosha Inc. and the Yearbook Publication Committee formed by the members of the Kukan Design Organization, namely Japan Sign Design Association (SDA), The Japan Design Space Association (DSA) and Japan Commercial Environmental Design Association (JCD), and published by Rikuyosha Inc.


Supporting Organizations (scheduled)

Ministry of Economy, Trade and Industry Japan Institute of Design Promotion
The Japan Chamber of Commerce and Industry
Nikkei Inc.
Federation of Japan Out-door Advertising Associations
Japan Design Space Association
Nippon Display Federation
Japan Commercial Environmental Design Association
Japan Sign Association
Japanese Technical Organization for Commercial Spaces
Japan Promotional Marketing Institute Inc.
Japan Advertising Federation
Japan Advertisers Association Inc.
Japan Graphic Design Association Inc.
Japan Typography Association
Japan Industrial Design Association
(In no particular order)