The 52nd SDA Award.

Japan Sign Design Association Award (as known as SDA Award) was established in 1966 for the purpose of promoting and educating the public about the sign design through presentation of signature design works to the wide society. It continues to be the only award program for sign design in Japan.

Signs today is considered as an interface that connects urban space or corporate activities with consumers, or as information that is indispensable for revitalizing the environment and establishing communication, and their examples are seen with more diverse variations.

March 02, 2018
Guide to the opening of the Jury
February 14, 2018
Application as soon as possible

Annual schedule (plan)

Deadline for Application
Thursday, May 31, 2018 24:00 JST
Primary selection
Wednesday, June 6, to Monday, June 18, 2018
Secondary selection conference
Friday, June 29, 2018. In Minato-ku, Tokyo
Award winning announcement
Late July
Award Ceremony
Wednesday, November 21, 2018 in Minato-ku, Tokyo
Publication in the Yearbook, Traveling exhibition
From December, 2018

Selection schedule

Primary selection

Primary selection on WEB
Wednesday, June 6, to Monday, June 18, 2018

Secondary selection

Secondary selection conference
Friday, June 29, 2018 13:00 – 17:30
in Minato-ku, Tokyo


The Primary Jury

Jury President
Japan Sign Design Association President
SDA Jury: Juries selected by the election of SDA members (In alphabetical order, titles omitted)
Masaaki Hiromura: Art Director
Kei Miyazaki: Creative Director
Toshimitsu Sadamura:Designer
Katsuhiro Shimazu: Creative Director
Makoto Takeuchi: Director, Architect
Taro Watanabe: Art Director
Kozo Yamada: Design Director
Regional jury
Director (Representative Secretary) of SDA from each region and one SDA Award Selection Committee member from each region, nominated by regional representative secretary.

Secondary Jury

Jury President
Japan Sign Design Association President
Commissioned Jury (Tentative)
Ministry of Economy, Trade and Industry, Commerce and Information Policy Bureau, Creative Industries Division, Design Policy Office
Astrid Klein: Klein Dytham architecture
SDA Jury: The same members selected for primary jury

Publication in the Yearbook

The works of the winners and the finalists will be included in the “Annual of Spatial Design in Japan 2018” on Display, Sign and Commercial Environment (Domestic and International edition).
Winners are expected to submit high-resolution photographs required for publication in the Yearbook.
The Yearbook is to be edited by SDA, The Japan Design Space Association (DSA), Japan Commercial Environmental Design Association (JCD), Rikuyosha Inc. and the Publication Committee of Kukan Design Organization, and published by Rikuyosha Inc.
The Yearbook is scheduled for publication in December 2018.


Support (tentative)

Ministry of Economy, Trade and Industry
Japan Institute of Design Promotion
The Japan Chamber of Commerce and Industry
Nikkei Inc.
Federation of Japan Out-door Advertising Associations
Japan Design Space AssociationNippon Display Federation
Japan Commercial Environmental Design Association
Japan Sign Association
Japanese Technical Organization for Commarcial Spaces
Japan Promotional Marketing Institute Inc.Japan Advertising Federation
Japan Advertisers Association Inc.
Japan Graphic Designers Association Inc.
Japan Typograhy Association
(In no particular order)