The 53rd SDA Award.

Japan Sign Design Association Award (as known as SDA Award) was established in 1966 for the purpose of promoting and educating the public about the sign design through presentation of signature design works to the wide society. It continues to be the only award program for sign design in Japan.
Signs today are considered as an interface that connects urban space or corporate activities with consumers, or as information that is indispensable for revitalizing the environment and establishing communication, and their examples are seen with more diverse variations. We invite application for awards from signature design works with high quality. We strongly encourage you to participate in this program.

Guide to the opening of the Jury

The 53rd Japan Sign Design Award Application Guidelines

Eligibility for Application

Signs completed in the year from May 1, 2018 to April 30, 2019.

Deadline for Application

Friday, May 31, 2019 24:00 JST

Annual schedule

Application Period
Monday, April 1, 2019 to Friday, May 31 closes at 24:00 PM JST
Primary selection
Thursday, June 6, to Monday, June 17, 2019
Secondary selection
Saturday, June 29, 2019 in Minato-ku, Tokyo
Award Announcement
Late July 2019
Award Ceremony
Thursday, November 21, 2019 in Chiyoda-ku, Tokyo
Publication in the Yearbook and Panel Exhibition Tour
Starting December 2019

Screening Dates

Primary Selection

Web-based screening
Thursday, June 6 to Monday, 17, 2019

Secondary Selection

Secondary Selection Meeting

13:00 pm to 17:30 pm Saturday, June 29, 2019
International Design Liaison Center
(Design Hub, Tokyo Midtown)
5th Floor, Tower, Tokyo Midtown 9-7-1 Akasaka, Minatoku, Tokyo


The Primary Jury

Jury President
Ryozo Takeyama, University of Toyama Executive Vice President / Editor in chief of Signs magazine
SDA Jury: Juries of selected SDA members (In alphabetical order, titles omitted)
Masaaki Hiromura, Hiromura Design Office / Graphic Designer
Yasuo Yokota, Former GK Shanghai General Manager / Graphic Designer
Taro Watanabe, Emotional Space Design Inc. President / Director
Regional jury
Director (Representative Secretary) from each region (Hokkaido, Tohoku, Kanto, Chubu, Kansai, Chugoku, Shikoku, Kyushu, and Okinawa) and one SDA Award Selection Committee member from each region, nominated by regional representative secretary.

Secondary Jury

Jury President
Ryozo Takeyama, University of Toyama Executive Vice President / Editor in chief of Signs magazine
Commissioned Jury (Tentative) (In no particular order, titles omitted)
Cool Japan Policy Division+Design Policy Division
Ministry of Economy,Trade and Indestry
Astrid Klein, Klein Dytham architecture / Architect
Bo Linneman, Kontrapunkt / Executive Design Director
Akira Kobayashi, Monotype / Type Directors
Yukio Hashimoto, Hashimoto Yukio Design Studio Inc./Interior Designer
Yuki Kikutake, Tokyo Metropolitan University profdesser
Mitsuhiro Suwa, loftwork President / Graphic Designer
Yugo Nakamura, tha ltd. President /Interface Designer
SDA Judges: The same members selected for primary jury


Japan SDA Grand Prize – Minister of Economy, Trade and Industry Award (Provisional): 1 winner (Certificate and trophy)
SDA Award Gold Prize: 4 winners (Certificate and trophy)
SDA Award Silver Prize: 15 winners (Certificate and trophy)
SDA Award Bronze Prize: 30 winners (Certificate)
SDA Award Finalists: 100 winners (Certificate)
SDA Award Jury Selection: 7 winners (Certificate and trophy)
SDA Contribution Award – Chairman of Japan Institute of Design Promotion Award: maximum 2 winners (Certificate)

Publication in the Yearbook

The works of award winners and the finalists will be included in the “Annual of Spatial Design in Japan 2020” (Japan and International Edition)
The applicants are expected to submit at their responsibility the photographs and texts required for inclusion in the yearbook.
The Yearbook is to be edited by Japan Sign Design Association (SDA), The Japan Design Space Association (DSA), Japan Commercial Environmental Design Association (JCD), Rikuyosha Inc. and the Publication Committee of Kukan Design Organization, and published by Rikuyosha Inc.
The Yearbook is scheduled for publication in December 2019.


Supporting Organizations (tentative)

Ministry of Economy, Trade and Industry
Japan Institute of Design Promotion
The Japan Chamber of Commerce and Industry
Nikkei Inc.
Federation of Japan Out-door Advertising Associations
Japan Design Space Association
Nippon Display Federation
Japan Commercial Environmental Design Association
Japan Sign Association
Japanese Technical Organization for Commercial Spaces
Japan Promotional Marketing Institute Inc.
Japan Advertising Federation
Japan Advertisers Association Inc.
Japan Graphic Designers Association Inc.
Japan Typography Association
(In no particular order)